Category Archives: Workshop

Challenging Communication – Training @Longleat

Spare a thought for those members of staff in zoos, aquariums and visitor attractions that are tasked with communicating with visitors. It’s not as easy as you may think.

I was delighted to work with the excellent staff team at Longleat, Wiltshire, mid January 2017, in two one day workshops developing their skills in presentation and communication.  Longleat is an amazing place – not only the UK’s first safari park (opened 1966) but also has a walk around animal adventure area, lake and boat safari, play areas, train, the maze, and of course Longleat House and estate.

As an illustration of the challenge faced by the ‘educator/ keeper/presenter’, we looked at the Longleat Jungle Cruise – which is a short boat excursion on the lake, featuring Californian sea lions (an opportunity to feed), African hippo, gorilla islands and native wildlife. The presenter not only tries to talk about all the species, some conservation concerns, and other aspects of Longleat, but also do the safety announcements and oversee the sea lion feeding with the passengers who want to do it (small charge).

As part of my workshop, in small groups, the participants looked at what the objectives should be for the cruise, using the ‘Learn, Feel, Do’ model and enacted the experience – with considerable humour.

Sometimes, its good to recognise that you can’t say it all, and visitors aren’t going to listen to it all anyway. So the challenge is to make the ‘talk’ and associated activities FUN and set realistic objectives to achieve, not least of which is to inspire and excite visitors with the natural world and encourage them to find out more and get engaged in activity to support long term conservation.

The workshop included diverse activities and presentation of ideas and background and I thank the team at Longleat for their very positive feedback, for example:
Really good day, enjoyed the practical part a lot. Thank you.
Very informative and inspirational.
Very informative. Gave me more confidence to do talks. Thank you.
Excellent workshop. Well prepared and researched. A range of examples with numerous ideas out of the box, inspiring a different way of thinking. USP is enthusiasm + passion.

 

Training and Development

Nearly 50 students at Sparsholt College in Hampshire took part in my communications and careers workshop yesterday. We had fun exploring different communication techniques from poetry and tongue twisters to imitating animals and body language.  And importantly we also looked at the specific communication issue of applying for jobs and undertaking an interview. What’s your story?

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The students were great and this was the culmination of a year of activity of preparing for the world of work (I had worked with them before on trips to Twycross and Dudley) and I was pleased to see their portfolios and evidence of training, learning and personal information that will assist them in recruitment situations. Many of these students are well prepared and hopefully have an ‘edge’ over others, and can communicate this, given the chance.

The training and development of staff is something that pays dividends in terms of effectiveness, achieving desired outcomes, motivation and organisational pride.  Through ABWAK and in my previous zoo roles, I’m very pleased to have supported a diversity of staff to enhance their skills and develop the opportunities available to them and the organisation they work for.

branson1It is however, disappointing that in many cases, the support for training is expressed and stated in policy but not followed through in terms of providing sufficient time and resources to enact. My training workshops are therefore provided cheaply to enable participation and engagement and motivation; likewise ABWAK workshops are designed to support keeper development at minimal cost and use the community’s shared expertise.

Zoos are very good at sharing ideas and experience, working together on animal programmes and exchanging animals for breeding etc. However, this philosophy is only partly found in the area of staff training and development. Sir Richard Branson’s quote hits at the heart of the issue – some organisations worry that training their staff to be even better will enable them to go elsewhere (true)… but if the organisation really values its staff and provides good reason and motivation, and some reward, then those staff will stay and support the organisation to continuously develop and improve.

The employment opportunity for the students is limited by the current practice of ‘replacing’ previous work activity with internships and volunteering, and the wages offered to paid roles has been kept low by many, knowing there is always someone that wants to take the job and work in the zoo… I hope that the zoo community will heed Richard Branson’s words and do what it can to retain and develop the talent and expertise that it has nurtured and is available to it. Who are the next team leaders? curators? head keepers? directors? – they could be right there now, waiting and willing to be trained and developed.

Durrell’s Army and Academy Workshop

I was delighted to be involved in delivery of a conservation education short course and DESMAN at the wonderful Durrell Academy based at Durrell Wildlife Park in Jersey last weekend.

With participants from India, Brazil, Mauritius, Madagascar, Tanzania, Nigeria, Congo Republic, Seychelles, St. Lucia, and the UK, the course benefited enormously from the wealth of experiences and backgrounds each person brought with them and it made my job of facilitating learning and sharing of educational practice very enjoyable.
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Utilising a mix of lecture with discussion, and diversity of activities from role play to storytelling, we covered a wealth of techniques and tips for educational engagement in a diversity of contexts and for a variety of audiences from children to adults.

The Durrell Academy and the Durrell Wildlife Hostel at Les Noyers, right next to the zoo, is a great facility and one that is world-leading, showing what a good zoo can do to make a real and lasting commitment to the conservation of species and habitats on a global scale. I was especially pleased to be ‘teaching’ here as I attended the opening of this centre back in 1984 on the occasion of the 25th anniversary of the zoo, and it’s so good to see how Gerald Durrell’s vision has come to life.les noyers

durrell academyWith the 12 week DESMAN – Durrell Endangered Species Management Graduate Certificate – the participants achieve academic recognition, validated by the University of Kent. The course has a high reputation and it is brilliant that scholarships are available.

The wonderful participants are now part of the growing Durrell’s Army of conservationists – most of whom work in the field across the world.

I enjoyed returning on ‘pilgrimage’ again to the zoo, now known as Durrell Wildlife Park and seeing species such as Livingstone’s fruit bat, giant jumping rat, aye aye, Round Island skink, orang utan, and gorilla. It was great to see the wonderful ‘Gerald Durrell Story’ exhibition too which opened last year. I was also lucky to see the red-billed chough not only in the zoo but at the release site on the Jersey coast – part of a cooperative project to restore Jersey’s natural habitat. Conservation at home as well as globally.

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